This guide offers best practices for maximizing the impact of your student outreach campaigns.
If Peter Drucker is right, you’re in luck: in the world of financial literacy education and the students who so desperately need it, you are already the expert. You have spent quality time — often one-on-one — with your students, learning their concerns, aspirations and needs.
Think back to those quality conversations you’ve had with students. What common questions, concerns and habits emerge? What can you remember about your students’ methods of communicating, thinking, problem-solving, researching and decision-making? Maybe most students email you late at night, because that’s when they have time. Maybe while sitting in your office, they often text message their parents for quick details about their scholarships or loans. Maybe students all start with the same puzzlement: why do they need to understand other repayment plans when “Standard” sounds just fine to them?
By analyzing common threads in your student contacts, financial aid teams can begin to transform individual students’ needs into key insights about their trade. Those insights can unlock exactly how, and with what, you’ll most successfully reach your students.
The Financial Education Advisory Committee (FEAC) has years of expertise developing successful programming for financial literacy education on college campuses and for alumni. Throughout this report, you’ll find examples and insider insights from FEAC members, as they explore how to apply broad marketing concepts to the specific use-cases of financial aid offices around the country. With these insights, the Committee hopes to relieve the burden of uncertainty and experimentation often towed by financial aid offices, and ensure that you head to the marketing microphone knowing just what to say, and how to say it.